Cohort 1 is full. Join the waitlist for Cohort 2 and be first in line when applications open. Eight weeks. Live. Built around how Creative Strategy actually works.
Every week, another brand or agency struggles to hire a Creative Strategist. The role demands three disciplines at once: media-buying pattern recognition, content psychology, and rapid iteration instinct. Most people spend years developing those separately, by accident. There has never been a structured path in. Until now.
You know the numbers cold. Now learn to read the creative behind them and brief the next winner instead of waiting for one.
You can write. Add the research method, the testing framework and the performance logic that turns words into a strategy.
You make the content. Step up to directing the concept, owning the brief and shaping what gets made before the timeline opens. And finally understand the numbers behind what performs: hook rates, hold rates, thumbstop and ROAS.
From the psychology of why people buy, through research, briefing and AI-assisted production, to a testing framework you can run on day one of a new role. Tap any module to expand.
Ljubomir Peric has spent twelve years in Paid Social as a Creative Strategist and Media Buyer, managing over €110 million in ad spend across 60+ DTC brands, including names like Ryze Coffee, Jumpspeak, Surreal UK and Carly Connected Car.
He's created more than 8,000 ads and taken six brands from seven to eight figures by scaling what works, not guessing. Today he works as a fractional Creative Strategist for high seven and eight-figure brands, building the exact data-driven creative systems this programme teaches.
"Our sales jumped 38% after Ljuba revamped our Meta ad Creative Strategy. That alone is reason enough to recommend him to any D2C brand."
Founder, D2C health & wellness brandA repeatable desire-hunting method that turns raw customer language into evidence-backed ad concepts.
Winning desire-based avatars, angles and the pipeline that converts insight into briefs that get made.
Production-ready video and static briefs that editors, designers and UGC creators can execute without the back-and-forth.
A structured way to test, diagnose and turn performance data into the next batch of winning creative.
Every graduate earns the Brand Partners Certified Creative Strategist credential, awarded on completion of the programme and final project.
Add it to your LinkedIn profile, share it across your socials, and signal to employers that you've been trained to a real standard by a strategist with €110M+ in ad spend behind him, and backed by a specialist Performance Marketing recruiter.
Every student gets access to a private Creative Strategy community that runs during the programme and stays open long after it ends. It is where the real learning happens between sessions.
Ask questions, share what is working, post creative tests, get feedback on briefs, and stay current as the landscape shifts. Ljubomir and Sam are both active in the community, so you have direct access to expertise whenever you need it.
The Performance Marketing world moves fast. Having a group of people at the same level, with the same focus, is one of the things that makes the difference between a course you forget and a skill set you actually build.
Share what is working, what is not, and learn from twelve people doing the same work in different contexts.
Ask questions between sessions and get answers from the person who built the curriculum, not a support bot.
The community does not close when the eight weeks end. It keeps growing with every cohort that follows.
Platform changes, new tools, emerging formats. Stay current in a space that moves faster than any newsletter.
Instead of paying a recruitment fee to find a Creative Strategist who barely exists in the market, develop one from the team you already trust.
Take a Paid Social Manager, Copywriter or Editor and give them a complete Creative Strategy toolkit in eight weeks. They come back to your team stronger, certified and ready to lead. Often fundable through existing L&D budgets.
Enquire about team placesor email sam@thebrandpartners.de